Digital marketing

Digital marketing

Digital marketing means the marketing of products or services using the digital technologies. It is mainly through the Internet, but also includes mobile phones, display advertising,and other digital medium. Basically digital marketing works by combining digital channels and digital marketing techniques like SEO, Social Media Marketing, PPC, Email marketing and other digital marketing techniques to bring target audience and then convert them to customers.

 Digital marketing also consist of marketing services and products using display advertising, mobile phones, and other digital media. Digital marketing is necessary because most of the consumers are online. Digital marketing is an actual way to reach them. Traditional marketing can no longer reach the people quite like digital marketing. The main factors of digital marketing are:, Online Marketing Channels – Website marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing. Digital marketing is the marketing of goods and services via digital technologies. The Internet, for example, is a type of digital technology. However, it is not the only one.

Types of online digital marketing

• Search Engine Optimization (SEO)
• Search Engine Marketing and Pay-Per-Click Advertising.
• Social Media Marketing.
• Content Marketing.
• Affiliate Marketing.
• Email Marketing.
• Viral Marketing.