Google analytics is employed to trace the web site activity of the users like session period, pages per session, bounce rate etc. along side the knowledge on the supply of the traffic. It are often integrated with Google AdWords, with that users will review on-line campaigns by trailing landing page quality and conversions (goals). Goals would possibly embody sales, lead generation, viewing a particular page, or downloading a selected file. Google Analytics' approach is to indicate high-level, dashboard-type knowledge for the casual user, and a lot of in-depth knowledge any into the report set. Google Analytics analysis will determine poorly playing pages with techniques like funnel image, wherever guests came from (referrers), however long they stayed on the web site and their geographical position. It additionally provides a lot of advanced options, as well as custom traveller segmentation. Google Analytics e-commerce news will track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and lots of different commerce-related metrics.
